Independent Innovation Awards

The Independent Innovation Awards is a leading recognition platform that helps innovators and risk takers share their dreams and accomplishments with the audiences that matter.

Thru comprehensive research and analysis, our awards platforms dives deep within today’s most competitive consumer markets, helping INNOVATIVE companies and products stand out and be recognized within their crowded market segments.

The mission of the Independent Innovation awards program is to find and recognize the “Innovative” leaders in today’s most competitive consumer market categories. Our goal is to honor, promote and generate public recognition and awareness for companies and products pushing their respective industries forward.

Top Consumer Trends for 2023

Micro-moments and personalization

In this age of hyper individualization, people want to feel special. They expect brands to understand and respond to their individual needs

Cutting out the middleman

The direct-to-consumer trend is bypassing traditional intermediaries in the supply chain – such as retailers, wholesalers, distributors, advertisers – to connect directly with the end consumer. Brands across all sectors are now finding new, direct routes to customers via online/social channels

Control

In times of uncertainty, consumers crave a sense of control over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

Ethics Check

While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Climate Complexity

Consumers are looking to brands to help them mitigate their impact on the environment. Companies that don’t proactively change ahead of the climate crisis will be forced to change because of it.

Supply chain

Supply chain shortages are forcing businesses to pivot and provide new solutions for customers to access products and services. Companies and distributors should use data to improve supply chain visibility, hone operations and rethink investments.

Passion and purpose drive action

The pandemic triggered consumers to make drastic personal changes and reassess their values, lifestyles and goals. Businesses have an opportunity to innovate goods, services and experiences that respond to this once-in-a-generation moment, coupled with marketing that acknowledges and embraces the upheaval.

Individuality and authenticity drive happiness

Businesses need to support consumers on their journey and understand their priorities to inform innovation. Offerings that help consumers feel fulfilled, positive and self-assured will improve brand perception.