The trend of humanizing pets has been growing, even before the pandemic when pet ownership exploded. Pet “parents” consider pets as members of their families – no matter how big or small that family may be. Consumers have become increasingly cognizant of their own nutrition and wellness, increasingly turning to dietary supplements that help in preventing heart disease, help with controlling blood pressure, reduce anxiety and and improve sleep quality,

This proactive health management is reflected in their concern about the overall health and well-being of their pets, fueling demand for supplements that promote pet vitality and longevity. Pet supplements can provide nutritional and health benefits that pets may not receive from diet alone. These supplements address an array of issues including joint health, digestion, immune health, cardiovascular health, cognitive function, skin and coat improvement, and overall wellness. They come in various forms such as tablets, chews, powders, and liquids, and are formulated specifically for many different types of domestic pets.

Advancements in veterinary science and pet nutrition have resulted in a thriving market, meeting the demand for high-quality and tailored pet supplements including CBD and all-natural products.

Market Growth

According to IMARC Group, the global pet supplement market was valued at USD 1.3 Billion in 2024 and is estimated to reach USD 2.1 Billion by 2033, exhibiting a CAGR of 4.9% from 2025-2033.

Trends & Drivers For 2025

Natural and Organic Ingredients

Pet owners are prioritizing supplements made from whole food sources and ingredients that are free from artificial additives, fillers, and harmful chemicals and grown with no synthetic pesticides, herbicides, or fertilizers. While these supplements support various aspects of pet health and overall wellness, they work with and not against a pet’s natural biology. Studies have proven the benefits of natural diets when it comes to pets.

Common organic ingredients used within these types of pet supplements include omega-3 fatty acids sourced from organic fish oil or flaxseed; organic probiotics sourced from fermented ingredients like pumpkin or apple cider vinegar; organic glucosamine and chondroitin;
antioxidants such as vitamin C & E, and beta-carotene; and herbal extracts such as turmeric and ginger.

Hip & Joint Supplements

Hip & Joint pet supplements are usually targeted towards dogs, especially older pets, larger breeds, dogs with a history of injury or breeds known for the development of joint problems. However, any dog can develop joint issues. The aim of supplements is to help manage mobility, aging, pain, and to prevent further damage to joints and cartilage. These supplements are typically made with ingredients such as glucosamine, chondroitin, and MSM and help to reduce pain and inflammation due to arthritis.

Digestive Health

Pet supplements that focus on improving digestion and nutrient absorption are gaining traction in the market. The digestive tract of animals is, like in humans, the body’s largest immune-supporting organ. The gut microbiome is a collection of bacteria and other microbes that has been shown to be critical in digesting food and absorbing nutrients for immune health.

A pet’s digestive system can be stressed from dietary changes, strenuous exercise, travel, medication like antibiotics and even separation anxiety from their pet parents. Common digestive health supplements include digestive enzymes, probiotics, prebiotics, fermented foods, fiber, ginger, and canned pumpkin.

Skin & Coat Supplements

The Skin and Coat of a dog is not just an indication of vanity, it’s a signal of vital health. Many pet supplements are formulated to improve the skin and fur health of pets. Vets may also recommend supplements if a pet has allergies, dermatitis, or excessive shedding.

Common ingredients utilized include omega fatty acids, zinc, vitamins, biotin, and antioxidants to promote a glossy, healthy coat.

Multivitamins

Just as in humans, multivitamins provide a balanced spectrum of optimum vitamins, minerals and nutrients that support overall health. Multivitamins are also comprehensive, addressing a number of conditions and functions. This includes healthy metabolism, heart function, strong bones and teeth and brain function. These types of supplements, like in human beings, can treat deficiencies in Vitamin B, Calcium, Vitamin D, and Omega-3. These supplements are available for dogs and cats at all stages of life.

Calming Supplements

Calming supplements have been growing in popularity. Even the July 4th firework barrage has been known to deeply affect pets. These types of pet supplements are more gentle than their human counterparts though they are still formulated to reduce anxiety and stress. Common ingredients include chamomile, tryptophan, and L-theanine.

A new category of supplements has risen from this sector and that is CBD products for pets. Cannabis has become more widely adopted by humans and this is infiltrating the pet industry as well. These supplements come in the usual forms of biscuits, soft chews, and oil. The medicinal benefits of non-psychoactive CBD is leading to a number of veterinary cannabis products and lobbying for more research.

CBD is thought to help treat anxiety and sleeplessness to calm a pet. However, the supplements are also designed for health conditions like arthritis, seizure disorders, and cancer symptoms.

Other pet supplements address weight management; human-grade and non-GMO nutrition; anti-yeast supplements; milk thistle for liver function; bone broth powder; colostrum for the immune system, and bee pollen for overall health.

Challenges & Policy Impacts For 2025

Though regulations around ingredients and claims for pet supplements vary, successful brands and manufacturers rely on certification and veterinary oversight. Labeling has become a major consideration.

The Association of American Feed Control Officials (AFFCO) announced in 2024 that their Memorandum of Understanding (MOU) with the US Food and Drug Administration (FDA), outlining their responsibility for defining ingredients in pet food will not be renewed. According to the press release, “The FDA is also evaluating its animal food ingredient review authorities and processes to determine if changes are needed to better serve public health and ensure new ingredients have a predictable path to market.”

New model regulation aims to make pet food labels more closely resemble those of human foods. According to the Pet Food Institute, the modernization of pet food labels will provide “greater consistency and understanding to pet owners when they shop for food, treats, or supplements for their dog or cat.”

In addition, like the human supplement market, the pet supplement market is crowded with varying product quality, products trying to differentiate themselves and consumers struggling to understand what fits their pets’ individualized needs best.

Future Outlook For The Pet Supplement Sector

Going forward, the pet supplement market will continue to rapidly evolve, driven by pet owners taking an active role in their pets’ wellness along with trends such as the demand for natural ingredients. An increase in quality manufacturing practices, labeling as well as targeted ingredients will result in products that resonate with both family pets and their loving owners. Both in 2025 and beyond, pet supplements will play an important role in enhancing the health and well-being of pet-family.